Social Media Analytics Round Up
August 2, 2009
Social media is the hot buzz phrase right now. People who already joined Facebook (networking) and delicious (bookmarking) are jumping on the Twitter wagon, as well as joining Digg, Stumbleupon, and about a hundred other function sites, all in the name of making connections. So if your company is tapping social media, what now? You need to be able to quantify the return on investment. This article at http://mashable.com/2009/04/19/social-media-analytics/ gives a rundown on available analytics such as Google or Omniture and what other add-ins are available. For example, if you need to shorten a URL to use in Twitter, you could choose the Bit.ly service, which also tracks information like number of clicks, traffic sources, and even at what time clicks occur. So spending some time selecting your tools will pay off in data aggregation in the end. Determining the payback of spending time on social media is still not perfect, but progress is being made.
Jessica Bratcher, August 2, 2009
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