Traditional Media Explains Why It May Be Marginalized

August 10, 2009

Short honk: Navigate to the New York Times’s article “Breakfast Can Wait. The Day’s First Stop Is Online”. In my opinion, the article does a good job of explaining why traditional media are being marginalized. Note the pattern. Up. Online. Leave. No time for the newspaper. Not a hint of interest in a magazine. A book. Not a source of fun for anyone except grandmother. How will traditional media respond? Hybrids; that is, a marriage of traditional publishing and new technology. Great idea. How will these solutions be fit into a day that begins with email and ends with surfing YouTube.com?

Stephen Arnold, August 10, 2009

Written by Stephen E. Arnold · Filed Under Business strategy, News, Online (general), Publishing

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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