Bing in Bid to Buy Traffic
September 1, 2009
Short honk: Chris Matyszczyk, an award-winning creative director who advises major corporations on content creation and marketing, wrote in “Microsoft’s Bing Decides on Bribery”:
Microsoft has launched its first-ever TV ad for Cashback, a nifty system that gives you a little money when you buy something vital–such as sneakers or a camera–through a Bing search.
I see this as a complement to Microsoft’s widely reported “get Google” campaign. In the meantime, the Google keeps on moving with baby steps into different business sectors triggering waves that disrupt.
Stephen Arnold, September 1, 2009
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