Google vs. Microsoft, July 2008 Web Traffic

September 2, 2009

Short honk: You can get the full table of usage data from Cnet’s “Search: Google Rules, Europeans Do It More”. For me the key figure is the difference between Google’s and Microsoft’s search traffic. If the data reported by Cnet are accurate, Google had in July 2009 23 times the traffic of Microsoft. In 2008 the gap was 21 times the traffic of Microsoft. That’s a gap and Microsoft is not closing it. Could the gap be growing? Buying Yahoo will help, but in my opinion, Microsoft is chasing what Google was, not what Google is.

Stephen Arnold, September 2, 2009

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