Wall Street Journal Spam Campaign
September 2, 2009
Short honk: The Wall Street Journal’s desperate and confused marketing mavens have resumed their spam attack on me. I received another spam email urging me (already a subscriber) to sign up for two free weeks so I will become a double subscriber. As I have reported, the fragile publishing sector is struggling to find a way to generate enough revenue to pay for the 16th century business processes that abound in book, newspaper and magazine companies. Spam is the life preserver at hand. I wonder if the Wall Street Journal crowd has looked into the production companies cranking out the Viagra ads on late night television? Perhaps that is next?
In case you have not seen this bold spam message, here’s what I received this morning (September 1, 2009):
Lovely indeed. I am certain it is highly effective when sent to those who are already customers. I wonder what the WSJ sends to those who are * not * customers. The thought frightens me. I don’t see “red”. I see failure and I think of “red ink”. Publishing companies have quite a bit of that flowing through their books I suppose.
Well, for now I must report that my calls, my letters, and my emails have been ignored by the Wall Street Journal. If I were a real journalist, I suppose I could approach an executive at one of those upscale clubs and just ask to be spared the endless “Two weeks free” emails. Alas, the addled goose will have to document the plight of the publishing companies in this modest Web log.
Stephen Arnold, September 2, 2009
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