Microsoft and the Ostrich Strategy
September 11, 2009
I read a couple of posts about the ban on Apple iPhones at the big Deathstar shindig. Assume these stories are accurate. You can get a flavor of the story line by reading either “CEO Oh No He Didn’t” or use Google news and search for Ballmer iPhone. The point is that problems go away when one denies that there is a problem.I call this the Ostrich Strategy. I read a book about big goofs in history. I noted that some of them – e.g., the Maginot line – implemented this strategy. Questionable pay off in my opinion. How do you leapfrog when you don’t embrace and understand the “as is” world.
Stephen Arnold, September 11, 2009
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