Google Bing Market Share from Nielsen Megaview
September 18, 2009
I read the Mashable write up about Bing.com’s 22 percent jump in search market share between July and August 2009. The summary was good. I am skeptical about online traffic reports and market share break outs. Let’s assume these are spot on. One interesting item was that Yahoo’s share of the search market decreased. Interesting. The other point that struck me was the decrease in Comcast’s search market share. It dropped 21 percent. I did not know Comcast had a search service. Google, according to the data, suffered no decrease in market share. Growth was modest. The Google held a 65 percent share of the search market, which I assume was US only. This 65 percent number is below the anecdotal Google search market share I heard at a reception in Washington, DC last week. The battle is likely to be a long term one, and I wonder if Yahoo can deal with Microsoft’s possible incursions.
Stephen Arnold, September 18, 2009
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