Wall Street Journal Spamming Again

October 1, 2009

I have to give the Wall Street Journal a big thanks. What a wonderful example of how newspapers who want to charge for their content, sustain their untenable business model, and anger paying customers. If I were teaching, I would profile the witless activities of this company. First, it muffed the online service. Then it created the crazy regional papers making bibliographic citations exciting for folks everywhere. Now it is spamming paying customers again. I have called the company. What a joke that was. I have written email and hard copy letters. Into file 13 for sure. And I have been writing to my two or three readers that WSJ is spamming me, a paying customer, to subscribe to the newspaper. For a case example of ineptitude, may I suggest that we look no further than the WSJ’s “please, subscribe” emails to paying customers. Silly. Indicative of a train with a faulty locomotive. Maybe this is a WSJ contractor? Quite a third party rep in my view. Nice work. Colorful. Clown-like too.

wsj spam 930

Stephen Arnold, September 30, 2009

Comments

2 Responses to “Wall Street Journal Spamming Again”

  1. Dredd on October 18th, 2009 8:02 am

    Lol. The sillyness is spreading..

    I’m googling while logged into my gmail account which has adsense attached, yet even a behemoth like Google is recommending “Make more money from your website with Google Advertising Programmes.” (www.google.com/adsense)

    It’ isn’t an imposing clown popup, and i’m not paying them to advertise me a product i’m already subscribed and using, but puerile nonetheless.

  2. Kelby Media Group: Clueless Marketers or Marketing Einsteins? : Beyond Search on November 11th, 2010 12:02 am

    […] I called the WSJ. I finally decided to collect their annoying spam emails and write about them in this blog. I think the highlight of my description of the WSJ as a clueless marketer was my reproduction of a series of offers that showed the WSJ was cutting prices to get subscribers. Remember. I was a subscriber. Finally, the WSJ either revised their mailing list or got tired of my pointing out their significant track record as clueless marketers. You can see some of my verbal musings here. […]

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