Google and User Tracking Again

October 6, 2009

I found “Google View Thru Tracking: Has Big Brother Been Watching” quite interesting. In my Google monographs I describe briefly some of Google’s mechanisms for capturing user behavior data. This article is one of the first that references Google’s method for “knowing” what happens whether the user clicks or not. That statement is a simplification, but the idea is that Google’s systems and methods maintain an awareness in user sessions. Chrome is one step to a richer data collection and management method, but that technology is not referenced in the article. If you are interested in this type of monitoring, read the Search Engine Watch story.

Stephen Arnold, October 6, 2009, No dough

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