In-Q-Tel Pumps Cash into Visible Technologies
October 21, 2009
Overflight snagged a news item called “Visible Technologies Announces Strategic Partnership with In-Q-Tel”. In-Q-Tel is the investment arm of one unit of the US government. Visible Technologies is a content processing company that ingests Web log, Tweets, and other social content and extracts information from these data.
The company said:
Through its comprehensive solution set, Visible Technologies helps organizations adopt new ways of gaining actionable insight from social media conversations. By using Visible Technologies’ platform, organizations both big and small can harness business intelligence derived from social media data to drive strategic direction and tactical implementation of marketing initiatives, improve the customer experience and grow business. Visible Technologies’ end-to-end suite, powered by the truCAST engine, encompasses global features that enable real-time visibility into online social conversations regardless of where dialogue is occurring. Additionally, the company’s truREPUTATION solution is a best-in-class online reputation management service that provides both individuals and brands an effective way to repair, protect and proactively promote their reputation in search engine results.
The company is no spring chicken. Founded in 2003, Visible Technologies has a range of monitoring, reputation, and content analysis tools. The firm’s social media monitoring system is a newer weapon in the company’s arsenal. With police and intelligence agencies struggling to deal with social media, an investment in a firm focusing on this type of content makes clear that the US government wants to keep pace with these content streams.
Stephen Arnold, October 21, 2009
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