Guardian Searches Beyond Google

November 13, 2009

I love that “beyond” phrasing. The Guardian, an outfit facing some rough financial seas when it comes to online revenue, published “Why I’m Searching Beyond Google” on November 11, 2009. I think the Guardian is showing that some of its editors are somewhat obsessive about electronic information. Victor Keegan wrote:

Google’s power is no longer as a good search engine but as a brand and an increasingly pervasive one. Google hasn’t been my default search for ages but I am irresistibly drawn to it because it is embedded on virtually every page I go to and, as a big user of other Google services (documents, videos, Reader, maps), I don’t navigate to Google search, it navigates to me.

I am confused. Mr. Keegan no longer makes Google his first choice in search yet he is drawn to it. I wonder if there is a bit of conflict involved when one resists, yet is “irresistibly drawn” to something. In Harrods Creek, I know some folks who have this type of personality. Let me tell you that I find that push-pull quite interesting.

He provided useful links to lists of the top Web sites. He said,

If you want to test other websites try for the top 25 niche engines or for the top 100. Even though Google’s brand dominance doesn’t yet look under threat, competition not only provides choice for ourselves but will keep Google and the others on their toes.

My opinion is that Google has an 80 to 85 percent share of the Web search market. Microsoft and Yahoo make up most of the remaining share. These other systems have a challenging trail to hike. I don’t know if users or the stakeholders in most of the Web search engines have what it takes to continue the journey over a long period of time. Google’s “market share” has been 11 years in the making. Train has left the station in my opinion.

Stephen Arnold, November 13, 2009

A public service posting for the publishing industry. I will report the no-fee nature of this article to Harry S. Truman Scholarship Foundation in honor of the “buck stops here” president.


One Response to “Guardian Searches Beyond Google”

  1. Craig Sullivan on November 13th, 2009 12:31 am

    I guess the next phase in search will be real-time search. Already there are a bunch of startups gunning on this angle. One of my favorites is that has created real-time search on different verticals

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