Google and Speed, Which Kills
November 16, 2009
Google’s focus on speed is one of those isolated Google dots that invite connection with other Google dots. Connecting the dots is easy when you are in grade school. The dots are big and the images used in grade school have parts filled in to help the easily bored student. Check out the image from Natural Environment Club for Kids. Looks like a flower and a bee, doesn’t it?
Connecting Google dots is a bit more complicated. The Google dots look more like this type of puzzle:
So where does speed fit into the Google dots? You will want to read “Google: Page Speed May Become a Ranking Factor in 2010: Algorithm Change Would Make Slow Sites Rank Lower”. Chris Crum wrote:
Google has generally been pretty good at providing webmasters with tools they can use to help optimize their sites and potentially boost rankings and conversions. Google recently announced a Site Speed site, which provides webmasters with even more resources specifically aimed at speeding up their pages. Some of these, such as Page Speed and Closure tools come from Google itself. But there are a number of tools Google points you to from other developers as well. If you’re serious about wanting your site to perform better in search engines, and you haven’t given much thought to load times and such, it’s time to readjust your way of thinking. Caffeine increases the speed at which Google can index content. Wouldn’t it make sense if your site helped the process along?
No push back on this from me. Let me shift the discussion from a dot connected to PageRank to a dot that has a sharper angle.
Speed is a big deal. Google itself wants stuff to run quickly. However, in my research speed is * the * Achilles’ heel for its principal competitors in Web search and in the enterprise. In fact, speed and scale are the Scylla and Charybdis through which most companies have to navigate. If you have had to figure out how much it costs to scale a system like SharePoint or make Oracle response times improve, you know exactly what the challenges are.
Speed will be a competitive wedge that Google uses to put significant pressure on its competitors’ Atlas major in late 2009 and throughout 2010. When the dots are connected, here’s the image that the competitors Google targets will see when the picture is complete:
Speed is a killer for IBM, Microsoft, Oracle, and Yahoo. Speed makes systems fluid. Users may not know an n-space from a horse race, but speed is addictive. Cheap speed is competitive angle that could spell trouble for companies that mock Google’s spending for lots of its dots.
Stephen Arnold, November 15, 2009
I wish to report to the Superfund Basic Research Program that the research upon which these comments rest was funded by some big outfits who have gone out of business in the financial meltdown. This short article is based on recycled material of minimal commercial value. I wonder if I can apply for superfund support?
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