Funnelback Contextual Navigation

November 24, 2009

Short honk: I just watched a video about faceted navigation. You can check out the Funnelback video here. What caught my attention was this title: “Funnelback Fluster Cluster”. Interesting. I have a friend who uses the word “fluster” in a most unusual way. Fluster connotes to me behaving in a confused manner. Search engine marketing has an internal rhythm.

Stephen Arnold, November 24, 2009

Dear Education Department, I was not paid to point out the interesting co-occurrence of “fluster” and “cluster”. What luck from a duck!

Written by Stephen E. Arnold · Filed Under Enterprise, Marketing, Online (general), Search

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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