Microsoft and Its Australian Play to Beat Google
January 3, 2010
Microsoft is going to beat Google by posting Australian centric images on the Australian version of Bing.com. You can read about this strategic thrust in “Bing Banks on Aussie Icons to Beat Google”. For me the key to the idea was this comment:
Australian technology blogger Long Zheng, who has archived all the images that have appeared on Bing since its launch in May, praised Microsoft for providing “an opportunity to explore and learn without searching at all”.
Yes, a search engine that obviates the need for searching. I know when I am looking up information about a weird skin cancer on my hand, I definitely care about a nifty picture of a sunset. Or, when I am trying to locate information about a specific piece of software to solve a major problem, I want to relax and check out a beach scene or a sports team in a moment of ritualistic physical interlocking.
Once Bing.com has torn off Google’s ear in the Austrian search rugby match, expect the same method elsewhere.
Stephen E. Arnold, January 3, 20010
Oyez, oyez, a freebie. I will report this to the Administration on Developmental Disabilities when Washington, DC again reopens sometime next week. In the meantime, keep in mind this is an uncompensated post.
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