Yahoo Speaks Search Advertising, Pundits Read Search
January 15, 2010
Yahoo is not much of a force in the Web search arena. Years ago it abandoned its enterprise search effort. The IBM Yahoo search tie up may still be around, but I dropped that from Overflight a couple of years ago. I liked Yahoo’s “New Search Improvements for the New Year: Yahoo! rings in 2010 with search advertising enhancements that deliver.” The phrase “search advertising” is clear to me. Yahoo wants to do a better job selling ads. I grimaced when I saw the discussion of Yahoo in the search business. Overlooking the “advertising” suggests that Yahoo is in the same league as Web indexing systems that have orders of magnitude greater market share. Yahoo has traffic and its management team is trying to generate revenue from that traffic. Yahoo is not a synonym for search. Once in Camelot but not today in the harsh world of Google’s market share, the deal with Bing, and the sell off of various media properties. Yahoo!
Stephen E Arnold, January 15, 2010
No one paid me to write this brief item. In fact no one has paid me for a year. Addled geese get made into pillows and North Face stuffing. I will report this unacceptable situation to the Department of Fish and Wildlife.
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One Response to “Yahoo Speaks Search Advertising, Pundits Read Search”
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“Yahoo is not much of a force in the Web search arena.”
Yahoo is still the wind biggest search engine behind Google with 17% share in the US.
“Years ago it abandoned its enterprise search effort.”
Yahoo is still in search and will be in the future. Visitors will still be able to search on Yahoo even if the Yahoo/Microsoft deal is approved.
“The IBM Yahoo search tie up may still be around, but I dropped that from Overflight a couple of years ago.”
It’s a Yahoo/Microsoft search tie up, not Yahoo/IBM.