Ad Revenue Gets Exciting
February 7, 2010
ZDNet’s “Classified Ads Plunge to $6bn from $19.6bn in 2000.” I am not sure there is a particular passage from this write up for me to cite. What’s clear is that the iPad, the Googlet, the better Kindle, the Nook (Nook?), and the dozens of other handheld reading devices are going to have to sell one heck of a lot of magazines, books, and other for fee content. In my opinion, the gizmos won’t be used for reading by most folks. I wonder if anyone has checked the lists of the top selling apps on some of the smartphones. I did. Pretty depressing for me but probably even more depressing for vendors of for fee content who may expect some ad revenue in their digital content. I suppose you could convert Scientific American into a game.
Stephen E Arnold, February 5, 2010
No one paid me to write this. I don’t know to whom to report this sad situation. Federal Bankruptcy Court? Sounds good.
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