Raise Prices, Lose Sales. Obvious?
February 13, 2010
I found the information in “Online Gaming Store Lowers Prices 75%, Sees Sales Shoot Up 5500%” ideal for my lecture anecdote file. I suggest you check out this write up. For me, the key point was:
Rasmus Larsson points us to a report from an online gaming store that also reduced prices by 75% and saw sales increase by an astounding 5500% (Google translation from the original). A similar test, with a price decrease of 50% saw sales increase 533%. Interestingly, after each price decrease, the company put the price back up again and saw a (slight) sales increase at the higher price too. As the article notes “the price is marketing.”
With book publishers pushing up prices for electronic books, will publishers hit a home run? Bottom of the 9th, two outs. Play ball.
Stephen E Arnold, February 12, 2010
No one paid me to write this. I will report the non compensated activity to the director of the US Postal Museum. Help stamp out inefficiency.
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
