The Math Club Wants Your TV
March 18, 2010
When I think of my high school math club, I remember comments about the oh-so-cool people on American Bandstand. Then it was dinner, homework, and reading under the watchful eye of mom and dad. TV was not the main event, and to this day, I don’t get too excited about information acquisition that is essentially sedentary and serial. The Google is more hip. I read “YouTube Is Huge: 24 Hours of Video Now Uploaded Every Minute,” and I realized that I am decidedly uncool. The article points out that the Google can suck in this content and “there’s no sign of it stopping.” Great.
Next I read the New York Times somewhat breathless write up “Google and Partners Seek a Television Foothold,” which recycles Google’s interest in pumping digital video from its content delivery network to televisions. For me, the most interesting comment was:
Google’s efforts to break into television advertising date back three years. Through a program called Google TV Ads, the company sells advertising on a small number of satellite and small cable television systems, as well as some cable networks. But interest in the program has been limited and the amount of revenue that Google has been able to generate from it has been small.
So that means that the NYT has determined that Google and TV has been in the works for 36 months. I am not so sure I agree. Perhaps the NYT researchers elected not to examine Google patent documents. The rich media locomotive has been in development for somewhat longer. The purchase of YouTube.com took place in 2006, and some of the technology referenced in the NYT write up dates back beyond that point in time.
What else is in the Google train yard? Lots more.
Stephen E Arnold, March 18, 2010
No one paid me to write this. My reference to a train means that I need to report non payment to Amtrak, a heck of an outfit.
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Cable TV is great specially if you got those digital cable boxes that is coupled with TIVO :
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