Facebook Hits a Milestone
April 3, 2010
In the online world, I read about the Apple iPad, but I noticed what I think is an important item. The story “Facebook, the Most Searched Brand in the US” presents Hitwise data to support this surprising headline. Web statistics are fluid, so the data may be obsolete, washed on different shores as the iPad hits the store shelves. But, if you are Google or another big name Web brand, the new league table could be one more indicator that Google is at risk. Now $24 billion a year outfits don’t disappear, but the salad days of Google may be behind the company. For now, this “Google is a gone goose” comment is idle honking. If Facebook builds momentum, then a turning point may be coming into sight and search beginning a descent into the dreary world of utility software.
Stephen E Arnold, April 3, 2010
A freebie.
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