iPad: Wall Street Journal Looks for Silver Lining

April 8, 2010

I don’t want to make big deal of the news story “Ipad Sales Fall Short of Estimates.” For me, the key point is captured is this statement:

…today [April 6, 2010[ the Wall Street Journal published a statement from Apple which said that more than 300,000 Ipads were sold on day one. This would be considered great, but if you take into account the fact the figure included all the pre-sales and the hype that said a million would be flogged on Day One that number is dismal. According to the WSJ, Wall Street took a deep breath when analysts heard the figures.

Those iPads have to sell to generate the money from the publishers’ for fee content. Without lots of iPads, we won’t know if iPad users become big buyers of for fee content. The Wall Street Journal and some other “real” journalistic operations have great expectations for the iPad and its hoped for ability to convert rich media consuming folks into magazine, book, and newspaper readers.

Stephen E Arnold, April 7, 2010

A freebie.

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