Does a Google Manager Have AOL News at Sea?

April 12, 2010

If AOL is going to be the 21st century media giant it wants to be, someone better tell the management.

The media behemoth has been suffering an identity crisis that doesn’t seem to be getting better. A recent Business Insider story, “AOL’s Content Strategy is Still a Mess,” showcases a company with its heart in the right place, but its execution failing at every opportunity. One of its main objectives is to create high quality online content by hiring seasoned journalists and editors. The logic being, if everyone has a voice in the new web, those with proper writing and editorial skills will speak loudest. This sounds great, but swallows great gobs of time and money. Meanwhile, the company is also bum rushing search engines with a glut of SEO-friendly content from practically anyone off the street. The result is a two headed monster going nowhere fast.

Patrick Roland, April 12, 2010

No one paid us to write about AOL.


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