Endeca Moves toward Video Search
April 22, 2010
I am putting the finishing touches on Google Beyond Text and came across a news release from Endeca with the catchy title “Endeca Extend Partner Program Adds Leading Video Search Software Vendors”. I was intrigued and partly because I could not figure out the “extend” and “video search” notions. The idea seems to be a good one. With interest in non text content drifting upwards, Endeca is taking steps to allow its McKinley search platform to process video objects. According to the release:
Inaugural Endeca Extend partners in the video search category include 3Play Media, Brightcove and Nexidia. The majority of video and audio files do not have highly attributed meta-data surrounding them. However, through the Endeca Extend program, Endeca and its partners allow customers to use extracted meta-data and high quality, time-synchronized transcripts to increase search recall for audio and video content, and provide new facets for Guided Navigation, cluster related topics, offer landing pages, and improve search relevancy. Endeca customers can easily run their data through an Endeca Extend partner solution, extract additional meta-data elements or transcripts from the most common audio and video file formats and append that information to the original content. Through the partner solutions, search and navigation results will also offer segment-specific playback capabilities for audio and video content. This lowers the integration costs and adds significant structure to the content to enhance the overall user experience. The pre-built integrations allow joint customers the ability to implement best-of-breed technologies without sacrificing ease of integration.
Will Endeca gain traction in the fiercely competitive video search sector? Many organizations put their videos on YouTube and link to them. The pointers and description of the video are text descriptions of the videos. The SEO crowd is chattering about the usefulness of videos and descriptions of them in a Google PageRank effort. We are not too sure about the SEO angle, but we know video is hot for the under 25 crowd.
In our experience, talking about integration of video content and implementing video search can be one of those management tasks where slips between cup and lip can occur. More information is available directly from Endeca at www.endeca.com.
Stephen E Arnold, April 22, 2010
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[…] Endeca Moves toward Video Search : Beyond Search Will Endeca gain traction in the fiercely competitive video search sector? Many organizations put their videos on YouTube and link to them. The pointers and description of the video are text descriptions of the videos. The SEO crowd is chattering about the usefulness of videos and descriptions of them in a Google PageRank effort. We are not too sure about the SEO angle, but we know video is hot for the under 25 crowd. (tags: endeca videosearch oekeleboekie toblog) […]
Endeca can play a useful role in the video search sector.But these days the open source products are too catching up. I came across an article which discussed about an open source search software , Solr out performing Endeca on an overall basis.
[…] Endeca Moves toward Video Search (arnoldit.com) Tags: Faceted Navigation, Faceted Search, Federated Search, incremental search blog comments powered by Disqus var disqus_url = 'http://digitalassetmanagement.org.uk/2010/04/27/design-patterns-faceted-navigation/ '; var disqus_container_id = 'disqus_thread'; var facebookXdReceiverPath = 'http://digitalassetmanagement.org.uk/wp-content/plugins/disqus-comment-system/xd_receiver.htm'; var DsqLocal = { 'trackbacks': [ ], 'trackback_url': 'http://digitalassetmanagement.org.uk/2010/04/27/design-patterns-faceted-navigation/trackback/' }; […]
Let’s just hope that this will be not like those other video search engine that really didn’t do that much.