Designed to Sink: Aardvark and the Google Life Preserver
May 2, 2010
Aardvark’s owners referred to the company as “a sinking ship from day one” and they wouldn’t have had it any other way. A Gigaom article, “The Aardvark Theory of Product: Fake it Until you Make it,” details this startup’s shaky rise from directionless startup to its recent $50 million Google acquisition. The story is troubling because the Aardvark brain trust began without a product in mind, basically digitally tossing darts against a wall. The company tried dozens of different products until its social search program caught on and was promptly snapped up. We got the feeling this entire company was born to simply sell something, anything to Google or its competition. Are search products a failure if Google buys them?
Patrick Roland, May 2, 2010
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