Attensity Acquires Biz360
May 3, 2010
Attensity caught our attention with its no-cash mergers with some outfits in Germany. Now Attensity makes a more fungible move. Apparently data analysis and social media monitoring makes good bedfellows. This particular acquisition provides for even deeper analysis. VentureBeat reports on the new acquisition in their article, “Attensity Picks Up Biz360 for Enhanced Social Media Monitoring” Biz360 was a pioneer in the social monitoring world, focusing on not just collecting data but true analysis of what it means, and together with Attensity they plan to provide an even deeper analysis to their customers. This acquisition also provides the opportunity to not only monitor social conversations, but to engage and react to those conversations in real-time. New features are being promised later this summer. This continues the trend in growing social media monitoring companies and their appeal to investors.
Melody K. Smith, May 3, 2010, 2010
Note: Post was not sponsored.
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2 Responses to “Attensity Acquires Biz360”
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Melody, the merger that formed the Attensity Group wasn’t no-cash. The three companies that were agglomerated were bought by Aeris Capital AG, whose primary owner is Klaus Tschira, cofounder of SAP.
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