Autonomy and Its ROI Push
May 6, 2010
Autonomy seems to have opened a new front in the information access wars. Search and content processing has experienced Balkanization over the last 20 years. Flash back to 1980 and how many ways were there to search digital information. My list includes the marvelous Inquire product (forward and rearward truncation), Stairs III, BRS, and a handful of other systems. Today I track more than 300 vendors, and I could expand that list by tossing in companies embedding enterprise search into applications.
In “British Airways Enhances Customer Engagement and Drives Up Conversion Rates with Autonomy Optimost” I could discern a return on investment push. The idea is that search delivers a payoff, a substantial benefit in today’s churning financial climate. Anyone planning a trip to Scotland or Greece this morning? Thought not.
The write up asserts:
“Autonomy Optimost enables businesses to depart from legacy approaches relying on ill-equipped metrics and guesswork, and empowers them to gain a true understanding of their customers’ preferences, intent and behavior,” said Andy Jenks, CEO of Autonomy Optimost. “Businesses are increasingly turning to Autonomy Optimost to democratize their marketing campaigns and design process and we are delighted to see British Airways achieve these fantastic results with Autonomy Optimost.”
Optimost, according to Autonomy:
delivers automated capabilities such as advanced analytics, pattern-matching, optimization, and targeting to optimize marketing across multiple channels to drive business growth. Marketers can now take a proactive and automated approach for identifying emerging customer segments and determining the most effective way to market to them, including the most optimal product recommendations, promotional offers, pricing strategies, and advertising placements.
Why is this important?
- Autonomy is a smart content platform, not just search
- Autonomy has an uncanny knack for market positioning
- Autonomy has morphed from search into a far broader software ecosystem with vertical technology that makes the company a threat in audio, video, data, and text processing.
Worth tracking in my opinion. Unlike Google or Microsoft, Autonomy sends a more consistent message about what its technology delivers. That’s the core of the argument, isn’t it? Return on investment. How will other vendors respond? Hopefully with substantive cost and payoff information. I am not holding my breath, however.
Stephen E Arnold, May 6, 2010
Unsponsored post.
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2 Responses to “Autonomy and Its ROI Push”
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british airways is the best airline that i have been into, great crew and great service-.;
this Autonomy and Its ROI Push : Beyond Search is bound to have saved me when I say lots of time in hunting for a real superb read in detail