Search Vendors Hit the Go Button for Marketing

May 10, 2010

I wrote about ZyLAB’s podcast blitz. Podcasts are useful and pretty easy to roll out.

But those podcasts are a distant second to the Mark Logic rock star video. If you have not seen an XML wizard as a heart throb, American idol, you will want to watch it. The link appears on the Mark Logic CEO Dave Kellogg’s post “Norm Walsh XML Rock Star Video”.

But the marketing moxie award for artistic achievement in a lousy economic climate goes to Autonomy. The company, according to “Mid Season Sponsor Boost for F1 Teams, but Cash Is Still Short”, Autonomy is sponsoring the Mercedes GP F 1 car. My recollection is that Northern Light sponsored an Indy car and sponsored a NASCAR. I don’t know how well these auto racing sponsorships work. Perhaps the amount Autonomy paid will surface and hopefully some metrics about the payoff from the sponsorship.

Stephen E Arnold, May 10, 2010

Unsponsored post.


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