Quote to Note: Google Upgrade Better than Microsoft Upgrade

May 13, 2010

Short honk: Google is getting frisky. Maybe it is a result of the privacy woes of Facebook? Maybe it is because the Android pushed more phones than Apple in the last 12 weeks? Maybe it is because when Google offers to pay book publishers, book publishers cooperate? Who knows? Here’s the statement I noted from “Upgrade Here,” an “official” Google publication:

This week Microsoft will take its Office 2010 suite out of beta. If you’re considering upgrading Office with Office, we’d encourage you to consider an alternative: upgrading Office with Google Docs. If you choose this path, upgrade means what it’s supposed to mean: effortless, affordable, and delivering a remarkable increase in employee productivity. This is a refreshing alternative to the expensive and laborious upgrades to which IT professionals have become accustomed.

I put in bold face the words I found interesting.

I think the marketing will be quite exciting. I received a snail mail letter from Google today urging me to use AdWords. What’s next? AOL-style CD-ROMs? Will this type of marketing work for Google? Why not use AdWords, cheaper, effective, and effortless, right?

Stephen E Arnold, May 13, 2010



One Response to “Quote to Note: Google Upgrade Better than Microsoft Upgrade”

  1. Avi Rappoport, Search Tools Consulting on July 22nd, 2010 7:07 pm

    And it turns out that this version Google Docs 2010 was released far too early, missing a number of features from the old version and most of the advantages of the re-write.

    Please link this, as the info will save people money and stress:


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