June 2010 Columns by Stephen E Arnold
June 7, 2010
Short honk: A reader asked about the for fee columns I do. I don’t put these on my Web site until their value to the publisher has dropped to zero. You can find these columns in the hard copy publications and / or the publisher’s Web sites. Here’s the line up of my June 2010 columns which will run sometime in the next four to 12 weeks. Hey, that’s the way traditional publishing works.
- Information Today, “Google Emulates Bing and Endeca”. The idea is that Google has become a me-too player in the user experience game. The Web site is http://www.infotoday.com
- Information World Review, “A Wandering Yahoo: More Knee Action, Modest Progress”. The point of this write up is that Yahoo has to do more than wave its arms. Real revenue generation is needed, or the company may be in big trouble. Does anyone else see the shadow of Demand Media falling across the purple Yahooligan T shirt? The Web site for the publication is http://www.iwr.co.uk/
- KMWorld, “Google, Rich Media, and the Enterprise”. The idea is that one can learn something about what Google may do with its television / rich media technology by looking at its partner, SnapStream. I know. You never heard of SnapStream. That’s the point of the column. The Web site for the publication is http://www.kmworld.com.
- Smart Business Network, “Dialing in Facebook Privacy”. The column advises a business with a Facebook page about some basic double checks to make on Facebook’s privacy controls. Moving targets are fun, don’t you think? There are 18 or 19 magazines in the SBN network running my column. The 2010 columns are on the company’s Web site at http://www.sbnonline.com. You can see the 2009 SBN columns here.
One person pointed out that my blog sucks compared to these for fee columns. Let me clue you in. The blog is a marketing vehicle, and we crank out stories on a daily basis. Most of the stories in the blog are items that we find potentially useful for our monographs, client reports, speeches, and the for fee columns. Don’t beat up on the people I pay to produce the stories in Beyond Search. We are trying to keep the content flowing in the midst of our begging outside the local Dunkin’ Donuts.
I will try to post the July columns next month. I am a forgetful goose, however.
Stephen E Arnold, June 7, 2010
Freebie. Buddy, can you spare a dime?
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