Does a Broken Chain of Trust Lead to Web Site Traffic?
July 14, 2010
Old is new again on the Web, or so it seems. A Reader’s Write on p2pnet.net
has brought up an old argument about the need to try something different and take the Net back from the point where some users feel the chain of trust has broken down and made the Internet a place where the software industry develops only that which has a dollar sign attached.
The argument here is that while the end to end architecture that uses for its power the leaves in the network is good, it has been manipulated to the point where the new topologies that are being used are inefficient.
According to the article, the chain of trust breaks down because the algorithms that collect the information about us as we surf are more than likely distorting it somehow as it’s being reused. In the end the project is all about developing a social web search, but nothing about it is new. It was first proposed in 2006.
But of course the radical , and some would say naïve opinion, doesn’t stop there. Seeks is the answer, at least partially because it connects people using collaborative functionalities on top of existing search engines according to the report.
The result?
People that search the web with similar queries are connected. Seeks will also afford users a self publishing mechanism. Anyone who has access to the Internet will be able to join in. Finally, an index of information will be created that will gradually recapture the information held by big corporations.
Some heady ideas here. Still, there are a few more practical things that the people who are espousing this need to keep in mind. Namely, the fact needs to be addressed that vendors and businesses like to have capabilities like Exalead. This is just one of the concessions that needs to be baked in to make this whole concept palatable to everyone who would need to use it.
The ideas are good but the verdict is out on whether the web’s broken chain of trust leads to Seeks. Seeks that become clicks are of value.
Rob Starr, July 14, 2010