World Cup Tries to Score with Semantics
July 21, 2010
No referees to blame for the World Cup’s use of semantic technology. With a spiffed up Web site, the BBC can point to its non-pay wall coverage of the World Cup and especially of the semantic technologies that were used to add value and structure to the 700 pages it presented on a Web site to the world. “BBC World Cup Website Showcases Semantic Technologies” called this innovation to the addled goose’s attention. Here’s a diagram of the Beeb’s system:
There were several noteworthy changes including a far deeper and richer use of the text and other content that was available and horizontal navigation and higher quality video. The semantic technologies that were used work within the framework of automated metadata-driven web pages that automatically render links to stories of interest.
Here’s a diagram from AerospaceWeb about the physics of the Jabulani ball. Also, easy to understand?
Source: http://www.aerospaceweb.org/question/aerodynamics/drag/drag-disk.jpg
The semantic technologies that were so useful here did not write the content that football fans saw on the 700 pages of the site. The semantics technologies involved worked with the metadata about the site. Overall, BBC tried to offer a combination of goals, saves and semantic technologies that fans enjoyed thoroughly.
Maybe your team needs to adopt the semantic training regimen? Seems rigorous to me and a step some of the pay wall sites may want to consider if the revenues from their for-fee customers funds this type of innovation, of course. Semantics, like search and analyzing the flight of the World Cup ball, is pretty simple too!
Stephen E Arnold, July 19, 2010
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