Will People Type Questions, Not Keywords?
August 5, 2010
In ‘Consumer Beware, Innovation in Search Benefits Google’ econsultancy.com reports that although Microsoft’s new search engine Bing has been making waves in the search market and slowly nibbling at the edges of Google’s search dominance, smaller engines still have an uphill battle when it comes to toppling Google in search. Ask.com’s Barry Diller pointed out that innovation in search often works toward Google’s advantage, regardless of whether Google does the innovating. Ask.com made headlines recently with some user interface changes that reverted the site back to its earlier question and answer format, and the site grew 18 percent, beating expectations. Will this new format continue to grow the company’s audience? Will people take the time to type in their questions or will they revert to Google’s catch-phrase entry method? We don’t want to type questions, and we think we not be lone geese.
Brett Quinn, August 5, 2010
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
