Twitter: New Monetizing Play?
August 14, 2010
Data and text mining boffins like to crunch “big data.” The idea is that the more data one has, the less slop in the wonky “scores” that fancy math slaps on certain “objects.” Individuals think that his / her actions are unique. Not exactly. The more data one has about people, the easier it is to create some conceptual pig pens and push individuals in them. If you don’t know the name and address of the people, no matter. Once a pig pen has enough piggies in it (50 is a minimum I like to use as a lower boundary), I can push anonymous “users” into those pig pens. Once in a pig pen, the piggies do some predictable things. Since I am from farm country, piggies will move toward chow. You get the idea.
When I read “Twitter Search History Dwindling, Now at Four Days”, I said to myself, “Twitter can charge for more data.” Who knows if I am right, but if I worked at Twitter, I can think of some interesting outfits who might be interested in paying for deep Twitter history. Who would want “deep Twitter history?” Good question. I have written about some outfits, and I have done some interviews in Search Wizards Speak and the Beyond Search interviews that shed some light on these folks.
What can a data or text miner do with four days’ data? Learn that he / she needs a heck of a lot more to do some not-so-fuzzy mathy stuff.
Stephen E Arnold, August 14, 2010
Freebie.
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