Mobile Search in China
September 11, 2010
The Middle Kingdom has a track record for doing it the “emperors’ way”. Want to negotiate a tough deal? No problem. Get the traders into a trading city. Offer a deal. If refused, the area in the walled city becomes a hot spot. I find these architectural details from the past interesting.
Now Baidu, China’s top search engine with the largest market share is making all plans to keep up with the recent tech trends, and cash on the boost in the mobile segment. The Yahoo news article “Baidu to Focus mobile Internet Investment on Search” unfolds the company’s strategy to stand on its strength of core search business for the mobile Internet. According to the news, Baidu will “include mobile Internet and ecommerce initiatives in the business-to-consumer space” as it targets to dominate the next big Internet space.
Completing ten years of its existence, Baidu began its preparations last year, to play big in the mobile Internet, with the “introduction of a Baidu text input method and mobile maps.” The news reveals further that, “the company also set up a mobile Internet department.” The first to offer WAP and PDA-based mobile search in China, Baidu is equipping itself to continue to be the search king in China.
Now what about those inside a trading city? Tough spot for some vendors who make big plans just like the traders traversing the Silk Road. Long way from home to try and get frisky.
Stephen E Arnold, September 11, 2010
Freebie
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