Google Apple Face Off
November 8, 2010
More than three quarters of all Android users are now running version 2.1 or higher” says Google’s Android Developer Web site. Sounds good, but we’re not fooled. The market Google created with Android may appear unified, but it won’t last says “The Worst Android Fragmentation is Yet to Come.” Rumors have it that Android 2.3 is will be out soon, then there will be Android 3.0 and so on and so on. With the Android track record, it’s doubtful that existing phones will be upgraded to the latest version. This fragmentation creates a management headache. For instance, what to do about old versions that can’t run apps that target recent versions? The iPad, on the other hand, is not fragmented and creates a monoculture. Which is the right approach?
Apple is the early winner with a 95-percent market share in tablets and 95-percent user satisfaction according to a survey by Strategy Analytics. Neil Mawston , the Strategy Analytics’ Director, in “Apple Increases Tablet Share to 95 Percent as Android Slips,” said that Android and other operating platforms “are trailing in Apple’s wake and they already have much ground to make up.”
Based on these results, we’re going with Apple over the all of the downfalls of the Droid. Mobile search will fly or flop based on the platform that captures the consumers’ attention. The horse race will be interesting.
Leah Moody, November 8, 2010
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