Google: A Digital Bloodhound?
November 19, 2010
It’s sad to say, but Twitter’s promoted tweets might just be following you from now on. Well, at least on Google that is.
Google has agreed to promote Twitter’s promoted tweets on its search pages, which are some of the leading advertising spaces on the Internet, says “Twitter’s Promoted Tweets Comes to Google.”
Twitter sells advertisements in the form of tweets to businesses. These promoted tweets show up at the top of the search results and will now be displayed above search results on Google’s real-time search page.
Danny Sullivan, of guru of Search Engine Land, called this exchange a first. (We think some pundits don’t know what they don’t know.) Nevertheless, Sullivan confirmed that both companies will share revenue from the clicks on the ads. Also confirmed was that this is the first time Google has ever allowed a third-party network to place ads on Google’s pages.
Quality objective content at its finest, right? Eh, not so much. Our opinion? #GoogleFail.
Leah Moody November 19, 2010
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