TEMIS Pursues Traditional Publishers. Interesting.
December 28, 2010
TEMIS, a text mining company, has jumped into publishing. PR Newswire highlights the transition in “Atex Expands TEMIS Partnership and Announces 7 new Deals”as does News and Tech in “Atex cites 7 users for Temis partnership.” Atex and TEMIS announced that seven publishers will use an integrated package that uses Atex Polopoly Web CMS and TEMIS Content Enrichment solution. The seven happy customers are: Publishers Press, Erdee Media Groep, Sempre Editora, O Dia, Gruppo Editoriale L’Espresso, New York Daily News, and Condé Nast.
“The Atex Web CMS and TEMIS Content Enrichment solution is proving itself with leading media companies around the world as a single-vendor system that drives traffic, increases page views and time spent on sites, attracts unique visitors, thereby driving revenues for the publisher.”
The combined programs allow their clients to increase their web traffic and gain new advertisers by repurposing content assets to create new products. Social media is another factor that comes into play. Automatic tagging improves user generate information such as blogs and forums. Atex and TEMIS are a great team-up, but it makes you wonder if they are chasing MarkLogic.
Stephen E Arnold, December 28, 2010
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