An Xoogler Looks Back at 2010

January 3, 2011

In “Reflecting on 2010: Searching for Answers” a former Endeca and Google (and current LinkedIn) employee, Daniel Tunkelang, gives his year-in-review.  Some interesting notes about LinkedIn here, including that LinkedIn’s CEO sees his company as providing a Pandora-like service where job seekers can know instantly who has been promoted or left a given company and who they know there.  Tunkelang also gives his opinion that Google should keep its relevance ranking secret, unlike Blekko, which is more upfront about its system.  He states:  “Now that web search is essentially a duopoly (at least in the US), I believe the real test of the value of transparency to users will be whether one of the two parties employs it as competitive differentiator.”  It will be interesting to see where the other half of the duopoly (namely Bing) goes with transparency in 2011.  Where’s my crystal ball?

Alice Wasielewski, January 3, 2011

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