Will DuckDuckGo Ruffle Feathers?
January 8, 2011
Search engine DuckDuckGo’s new marketing campaign, summarized in Search Engine Journal’s “DuckDuckGo Pitches Private Search” ) says that what differentiates them from Google is privacy—they don’t store personal Internet data or associate it with a user account.
The heavy-handed marketing maneuver is being touted by DuckDuckGo founder and sole employee Gabriel Weinberg in a Search Engine Land report as an educational tactic. “I am trying to make the privacy aspects of search engines understandable to the average person who doesn’t have a lot of background knowledge on the more technical aspects.”
We are interested to see if Weinberg’s approach ruffles the feathers of the average searcher. Will they sit up and take notice of the privacy issue or does the attempt fly south?
Christina Sheley, January 8, 2011
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