AOL, Search, and Management

January 18, 2011

I miss Relegence.com, a property acquired by AOL and now subsumed into the various consumer services AOL offers. I used to enjoy testing AOL Search. The company once had PLS (Personal Library Software), then Thunderstone, then Fast Search & Transfer, and now I just don’t know.

What is interesting are two stories I saw today (January 17, 2011). The first appeared in the hard copy of the New York Times I get each morning. Well, most mornings. Delivery is a challenge in Harrod’s Creek when the weather does not cooperate. The article explained that AOL was doing well with Patch.com, a locality information service. You may be able to read the NYT article at this link, but, like home delivery in Harrod’s Creek, access can be a hit and miss affair. This is a Kool-Aid story, sparkling with good news. Now Patch.com is interesting because the company was the or one of the founders. See “Tim Armstrong’s Patch to Cash In on Death of Newspapers.” Xoogler Armstrong is the top dog at AOL. I find this interesting and amusing, particularly because the NYT often gilds lilies.

The other interesting story is the dust up between two AOL information services. I don’t understand what the hassle between two Web logs concerns. What does interest me is that Xoogler Armstrong is not able to manage the issue. You can one blog’s view at “Dear Michael Arrington.” You can get the other blog’s angle at “Blog Fight Rules of Engagement.”

My view is:

1. AOL management should focus on making its services and content findable
2. The content side of the business may want to brand its properties so what is really a snit among siblings is easily identified as an in-house affair. Do you know what Project Phoenix is?
3. The notion that working at Google translates to management expertise gets another dent in its sleek, retro rod exterior.

Just our opinion where the newspapers may not get delivered and the local citizens shoot squirrels with big guns.

Stephen E Arnold, January 18, 2011

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Written by Stephen E. Arnold · Filed Under Acquisition, Business strategy, Management, News, Online (general)

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.