Exclusive Interview: Sam Brooks, EBSCO Publishing
January 18, 2011
We have been covering “discovery” in Beyond Search since 2008. We added a discovery-centric blog called IntelTrax to our line up in September 2010. One of the companies that caught our attention was EBSCO Publishing, one of the leaders in the commercial database, library information, and electronic publishing sectors. EBSCO has embraced discovery technology, making “search without search”, faceted navigation, and other user-centric features available to EBSCO customers. Chances are your university, junior college, middle school, and primary school libraries use EBSCO products and services. Thousands of organizations world wide rely on EBSCO for high-value, third party content, including rich media. You can get the details of the EBSCO content and information services offerings at http://www.ebscohost.com/.
I wanted to know how a company anchored in online technology moved “beyond search” so effectively. I spoke last week with Sam Brooks, senior vice president of EBSCO Publishing. He told me:
As library users have grown accustomed to the simplicity and one-stop shopping of web search engines, EDS allows users to initiate a comprehensive search of a library’s entire collection via a single search box. The true value of EDS is that while providing a simple, familiar search experience to end users, the sophistication of the service combined with the depth of available metadata allows EDS to return extensive results as if the user had performed more advanced searches across a number of premium resources.
EBSCO’s presentation is easily customized. This particular user interface matches the rich options available from such companies as i2 Ltd. and Palantir, two leaders in the “beyond search” approach to information.
The new discovery interface makes it easy to pull together a broad range of content to answer a user’s query. The interface then goes farther. Exploring a topic or following a research thread is facilitated with the hot links displayed to the user. The technology for the user interface is intuitive. Mr. Brooks told me:
By using our EBSCOhost infrastructure as the foundation for EBSCO Discovery Service (EDS), the entire library collection becomes available through a fast, familiar, full-featured experience that requires no additional training. Additionally, unprecedented levels of interface customization allow libraries to use EDS as the basis for creating their own “discovery” service. Currently, users can access EDS via the mobile version of the EBSCOhost interface. Further, there will soon also be a dedicated iPhone/iPad app for use with EDS as well.
For the full text of the exclusive interview, navigate to the Search Wizards Speak feature at this link.
Stephen E Arnold, January 18, 2011
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