SEO: The Dark Art
February 25, 2011
Many firms provide legitimate search engine optimization (SEO) services to companies in order to improve their ranking in search results. However, cheating the system is frowned upon, as JCPenney recently learned. And Overture. Ouch!
With so many players manipulating the field, David Dorf asks “Can you Trust Search?” Government intervention isn’t the answer, but how is fairness maintained without oligarchic rule by the chosen few: Google, Yahoo!, Bing, etc.?
He goes on,
“Now Google is incorporating more social aspects into their search results. For example, when Google knows it’s me . . . search results will be influenced by my Twitter network . . . the blogs and re-tweeted articles from my network will be higher in the search results than they otherwise would be. So in the case of product searches, things discussed in my network will rise to the top.”
SEO services will continue to grow, especially in the realm of social media, and everyone will be expected to play by the rules. The question remains: who makes the rules?
Emily Rae Aldridge, February 25, 2011
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4 Responses to “SEO: The Dark Art”
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[…] This post was mentioned on Twitter by Stephen E Arnold, AA, Advanced Web Results, Samuel J. Scott, Wewriteweb and others. Wewriteweb said: SEO: The Dark Art : Beyond Search: Many firms provide legitimate search engine optimization (SEO) services to co… http://bit.ly/eTjW6a […]
SEO has continued to evolve over the past 8-10 years, from the days of AltaVista & Lycos — when keyword meta tags ruled the day — to advanced social & link graph signals. In such an ever-changing landscape, companies who market for their audience, participate and have their “SEO house” in order will continue to thrive. It is amazing how many companies purchase links — it is the system Google created with its heavy algorithm weighting towards backlinks, “followed” anchor text, etc. You are correct, SEO has converged with Social Media & Public Relations.
Valuable tips, I’m impressed, thanks a lot! Maybe, it worth to pay our attention on resourses, like Greatiful.com or another one? It’s seems to be something new in SEO optimization.
Valuable tips, I’m impressed, thanks a lot! Maybe, it worth to pay our attention on resourses, like Greatiful.com or another one? It’s seems to be a good news in SEO optimization.