Facebook and Search
March 26, 2011
I found “Bing Windfall: Facebook Testing Web Search Box” quite suggestive. The idea is that Facebook is going to have (maybe) a search box. My view is that Facebook is a head to head competitor to Google and Microsoft in search but, once again, I learned that my view is different from others’ views. Here’s the passage that caught my attention:
No doubt Bing would pay a serious amount of money for access to the 500 million plus members’ search queries when using Facebook. It is this type of deal that would dramatically increase Bing’s market share of search. Between the addition of Questions to help let friends answer questions you may go to Google to find answer, this test box must be a serious shot across the Google bow.
I agree, but I think that the future of Facebook in search is to crawl the Web sites its members input. The Bing angle might be a lucrative temporary step. With lots of Xooglers at Facebook, search is going to be part of the woodwork. Darned interesting challenge for the Google as its management team starts to think about Ohio’s grousing about alleged Google activities.
Stephen E Arnold, March 26, 2011
Freebie
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