Google Refinements Counter Bing Advances
March 31, 2011
“Google Refines Search Results to Counter Microsoft,” notes Digital Trends. Since Microsoft introduced new search refinements and their snazzy new name, Google has responded in kind.
For example, you can now narrow results to news and blogs as well as to videos, forums, reviews, or books. Also, results can be limited to that which was indexed within the past hour. You can also specify whether you want more or fewer shopping-related results.
The article informs us:
Google said its latest changes were driven by the shifting demands of its audience. ‘Our users are asking more and more from search engines,’ said Nundu Janaki Ram, an associate product manager for the Mountain View-based company. ‘They have questions that we didn’t even dream they would be asking a few years ago.’
Naturally, all this competition is good for the rest of us. Let the battle continue!
Cynthia Murrell March 31, 2011
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