Google and Its New Management Method: Facebook
April 7, 2011
I found “Page Ties Google Bonuses to Social Strategy” an excellent write up. Business publications may want to pay a bit more attention to publications like MaximumPC. Anyway: The article said:
Google employees the world over now have reason to hope that the nerdy engineers running Google understand the social web more than stereotypes would lead us to think. Newly minted CEO Larry page just sent out a memo to all staff to let them know that 25% of all bonuses will be based on the success or failure of Google social strategy in 2011.
Okay, get paid to stay and now get a bonus for doing the social thing. Interesting. Why? Well, Facebook is moving forward:
- 500 million plus users
- A walled garden approach to members, ads, and those who want to reach the Facebookers
- Buzz
- An open platform that is pretty much a slap at Google’s new definition of Android which uses the word “open” to mean “not so fast, muchachas.”
- Users who stick within Facebook for hours at a stretch.
I could go on, but that is not necessary. What we have is a new type of management method. Reward those who may be inherently unhappy at a social function to be social. Okay. Makes sense but as a nerd, I am going back to the office tonight. I am not going to a neighborhood function. Forget the incentive. I like working alone with my gizmos.
Stephen E Arnold, April 7, 2011
Freebie and without an incentive burden.
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