Predictive Movie Watching?
April 12, 2011
Ever wish you could bypass the annoying ritual of figuring out just what movie you should rent? Now you can.
According to ReadWriteWeb, Hunch, a predictive entertainment tool, has reached a collaborative agreement with Samsung and Digitas to launch a new interactive social movie watching experience called “The Smart Living Room.”
After a viewer answers a series of Hunch personality questions, The Smart Living Room creates a personalized movie recommendation including the genre best suited for that viewer as well as movie title suggestions. The viewer can then create a movie watching event by inviting friends and family through Facebook or email.
The Smart Living Room uses Hunch’s same movie predicting ability and applies it to television.
Stephen E Arnold, April 12, 2011
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One Response to “Predictive Movie Watching?”
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I doubt this will work. Amazon and Netflix despite all their boffins do a mediocre job of knowing what you would like next, so I don’t see how that will happen from a startup. When Netflix offered a $1M prize for better recommendations, I think the winning team managed an 8% improvement, so it’s a tough, tough area.