Harvard Business Review Examines the Problems with Big Content
April 19, 2011
From the pot calling the kettle black department…
The Tech Dirt.com article “Harvard Business Review Explains How Big Content Is Strangling Innovation” examines an article from the Harvard Business review article written by James Allworth. Allworth makes an interesting conclusion concerning the reason why Big Content players do not embrace new technology.
Rather than see it as an opportunity to reach new audiences, technology has always been a threat to them. The reason why? Every shift in technology is difficult for them. Just as they work out how to make money using one technology, it changes.
The Big Content players attempt to block the new technology using their powerful personal and business influences. Ultimately this is breaking down the “heart of innovation” by spurring innovative technology startups outside of the US in order to avoid the unwanted scrutiny and problems. This is the real problem because American consumers will miss out on some of the best and most innovative technology. Allworth proposes society will be better off if it ignores the rumbling of these Big Content players and force them to embrace the technology and its potential profitability. This philosophy is not new but with the prestige of the Harvard Business Review it will be interesting to see the backlash, if any, it unleashes.
April Holmes, April 19, 2011
Freebie
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