More on the Panda DNA

May 1, 2011

I thought panda’s slept all day and focused on bamboo and being uncooperative with panda watchers’ picture taking. ZDNet announces that “Google Panda Algorithm Update Benefits News Sites.” Well, that’s good. Improving the rankings of real content was the point. Explains the article,

To test the changes and provide a rare glimpse into Google’s algorithmic workings, ZDNet UK’s sister site CNET News compiled nearly 100,000 results by testing Google.com in March and again on Friday after the most recent alterations took effect. News sites generally benefited from the changes.

However, not everyone is liking the Panda beastie. AccuraCastNews reports “Google Panda Update Seriously Affects Popular U.K. Sites.” The article notes the 10 sites in the U.K. whose rankings have fallen the most, and by how much, since the Panda was brought to life.

It fails to make a case, though, that these sites deserve to keep their previous pinnacles. In fact, they mention eHow.com, which suffered in both markets. Um, yeah. They’re one of those content farms Google was targeting.

The AccuraCastNews piece also lists the 10 U.K. sites that have benefitted the most from the new algorithm. Look for yourself to see whether you think the losses and gains make sense.

Cynthia Murrell May 1, 2011

Freebie just like those old May Day parades

Written by Stephen E. Arnold · Filed Under Business strategy, Google, News, SEO

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.