Is SEO the Focus of the Google Inside Search Blog?

May 19, 2011

Well, no big surprise. Money generating advertising now means “search” at Google. The evidence was plentiful before I learned about Inside Search. The story with the not so surprising news was reported in the SEO centric Search Engine Land. Navigate to “Google’s Search Team (Finally) Gets Its Own Blog.”

What caught our in the official Google search blog was:

  • Google has after 13 years decided to provide information about search. Well, not my kind of search. The flavor of the blog is more toward the SEO (search engine optimization) side of the world
  • The redefinition of search to knowledge is not reflected in the content but Google says:The thirst for knowledge is as old as humanity. It’s only in the past decade that the Internet has made knowledge ubiquitous, and we want to help you find the answers you’re looking for, whether it’s the best price on a new microwave, where to find a great bike ride—or even information about the Internet itself.
  • The decision to write about what was the firm’s core business is a surprising one. It begs the question, “Why is Google now trying to explain search?” Google is a verb and that verb means “search”, er, now knowledge. I will have to rewire my 66 year old brain quickly. No more “beyond search.” Now, I will have to think “beyond knowledge”. Sounds grand but sort of fuzzy. That’s the Generation Y and other alphabet cohorts I surmise.

Why the uptick in content outputs about search, er, I mean, knowledge? I catch a soupçon of smoke. The next Google quarterly report may contain a glowing ember.

Stephen E Arnold, May 19, 2011



One Response to “Is SEO the Focus of the Google Inside Search Blog?”

  1. Marv on May 20th, 2011 4:54 am

    Search engine optimization is really growing now, conquering the fields of marketing and business. Thanks for the read! 🙂

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