Endeca Enters the Mobile Search Ring
June 2, 2011
We’re a mobile society; the days of sitting at the desktop and spending hours researching information appear to be sliding away as fast as technology can keep up. There are data which suggest that mobile search is growing more rapidly than Web search. Whether the data are accurate is less important than the perception that the Web is yesterday, and mobile search is tomorrow.
Mobile searching is becoming increasingly popular and while it’s new, the heat is on to offer consumers the fastest, most relevant mobile search experience. Search vendors, in their search for Big Rock Candy Mountain revenue, are charging toward the alleged gold deposits.
Business Intelligence software company, Endeca also is a player in mobile search. EcontentMag’s “Creating a Recipe for Success: Mobile Search in Action,” reported:
…companies need to truly understand the context in which mobile users will search their content. Only then can they provide a search interface and tools that provide results that target those users’ specific queries.
Increasingly utilized as customers make healthcare decisions or automotive choices, mobile users don’t want to waste time searching. Typing in a couple keywords, mobile users want speed, accuracy, and the same information across all channels. Endeca is there seems to be one aspect of the eContent write up.
My view is that mobile search is going to be an interesting twist in the search tornado. Situational search, geographical search, and personalized search may come together to stretch the limits of today’s more traditional information retrieval methods. New form factors seem to invite fresh approaches to finding answers.
Stephen E Arnold, June 2, 2011
Sponsored by ArnoldIT.com, the resource for enterprise search information and current news about data fusion
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One Response to “Endeca Enters the Mobile Search Ring”
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The problem I have with the topic of mobile search is that so many people seem to think the internet search is implied between mobile and search. There are a multitude of apps to help people find what they’re looking for using mobile devices, and google is probably secondary to those apps. What users likely need is a way to search the content on their mobile devices (ie: texts, emails, IMs, contacts, ect.) without sucking up a bunch of energy and slowing down latency. At least…thats what I want.