VMS Bulks Up via LexisNexis and Attensity Tie Ups

July 9, 2011

Content monitoring company, VMS www.vmsinfo.com, recently added some bulk behind their industry muscle. As reported by Sys-Con Media “VMS Adds Premium Content Offerings from LexisNexis.”

This is a huge coup for the integrated media intelligence company. LexisNexis provides VMS clients with more than 23,000 publications and data sources. The article reported:

[t]he addition of LexisNexis content to VMS’s media monitoring and analytics offerings provides VMS clients with more robust and comprehensive print data options through VMS’s InSight http://www.vmsinfo.com/PR-Solutions/VMS-InSight-3-1.page portal, Executive News Briefings and other monitoring solutions.

And if that wasn’t enough, last October VMS also teamed up with Attensity, a data mining company that monitors 75 million blogs, as well as social media outlets, forums, message boards and micro-blogs. This collaboration has certainly fortified the VMS online monitoring presence.

VMS seem to be the media monitoring equivalent of the average man who gets serious, hits the gym seven days-a-week and becomes a Greek Adonis. By teaming up with LexisNexis (and their massive amounts of published sources) and Attensity (with its remarkable amounts of online data), they have bulked up Rocky Balboa-style.

Both LexisNexis and Attensity are enterprise centric outfits. With the LexisNexis and Attensity tie up, one can say that VMS has done its client-base a service. However, for companies like LexisNexis to license its third party content to what is a service-on-content company, one wonders why LexisNexis did not move into this business sector itself. Attensity has repositioned itself as a “voice of the customer” operation, so the push into content and analytics provision via VMS raises the same question, “Why not go it alone, Attensity?”

Jennifer Wensink July 1, 2011

You can read more about enterprise search and retrieval in The New Landscape of Enterprise Search, published by Pandia in Oslo, Norway, in June 2011.

Written by Stephen E. Arnold · Filed Under Business strategy, News, Text processing

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.